Bryony House–Non-Profit Campaign

Bryony House provides transitional housing for people in intimate violent partner (IVP) situations. They provide a safe space and resources for those in the community in need. IVP is an epidemic in Halifax and they have had enough with the lack of support from the people of the province ignoring it. The objective was to create a social media campaign and outdoor advertisements to raise attention on IVP. I designed this campaign as an effort to reach out to those who may see something but not say something. The campaign is "Stop Making Excuses for Violence"–each one highlights a different reason a person may not speak up about the abuse they may see or hear paired with a reason they shouldn't keep silent. Designed this to point out these excuses may be causing more harm to those around them–reroute the thought process and bring attention to a crucial matter. Designed these using bold typography and a colour palette that compliments the brand to create an impactful message.