Spectravision–Brand Design & Pitch

This project was a group project to conceptualize the identity of a new upcoming repertory cinema in Halifax–Spectravision. The cinema features a stage for live performances with a screen that comes down to transform it into a cinema, there is also a restaurant/bar, concession stand and a board room for masterclasses on-site.

To begin, the logo was designed to capture both features of the cinema–one perspective shows a live performance view of the stage and the other is of the cinematic screen pulled down. These are both used interchangeable to promote what the event is–live performance or cinematic experience. The typeface used for the word mark is meant to mimic captions on a screen and the coloured lines in between the letter are meant to represent the prism of colours that reflect from a projector. We use the logo shape throughout our marketing as also quotation marks to use cult film classic quotes to promote to our target audience. The colours are specifically chosen using colour theory, each one representing a different emotion paired with the event/feature of the cinema. For this project we divided and conquered–I was responsible for logo design, website/mobile design and prototype, outdoor advertisement & designed the deck for presentation.