Bianchi Bellas–Brand & Packaging

Created as part of a brand and packaging project, this project involved designing a higher end market package and a discounted package. The objective was to create a design that highlights generations of an Italian family business on a vineyard. I designed the word mark to have a hand written feel–to represent 'the family' signature. I used an illustration of the vineyard with a texture pattern element to show the roots of the company. The colours were chosen to mimic the range of colour the olive can be–straw and dark green. Complimented with the red and beige to align with the Italian colours.