Campaign: Downtown Halifax Business Commission

During my internship with Trampoline Branding, I worked on the Downtown Halifax “Get Down Here” campaign. A city-wide initiative designed to encourage local residents to reconnect with downtown businesses and help increase foot traffic throughout the urban core.

The campaign centered around bold typography, vibrant photography, and highly visible placements across Halifax, including transit shelters, billboards, street banners, and social media assets. The creative direction focused on capturing authentic downtown experiences while creating a strong, energetic call-to-action that felt welcoming and community-driven.

For a second direction of the campaign, we expanded on the same “Get Down Here” message by introducing hand-drawn graphic elements layered onto recognizable Halifax locations. These illustrated features added personality, colour, and playfulness to familiar spaces, helping reimagine downtown Halifax as vibrant, creative, and full of activity.

My role included supporting the visual development and rollout of campaign assets across multiple formats while helping maintain a cohesive identity throughout both phases of the campaign.